ClassDojo is a school-based communication app assisting students to establish social-emotional skills whilst enhancing a simple method for tutors, parents, and children to communicate through photos, videos, and text.
The company was founded in 2011 by Sam Chaudhary and Liam Don. It is among the fastest growing education tech firms. It is used by 2 in 3 K-8 schools in America, and 180 other countries. The app has brought a ground-up change by offering a communication platform that is creating a positive culture with classrooms and schools.
Series B Round of Funding
ClassDojo managed to accumulate $21 million in a Series B round of investment funding that was closed in late 2015. General Catalyst spearheaded this round. To date, the company has raised $31 million in project financing.
The capital raised will be used to expand the company’s team, and research more on the content and features that will be beneficial even when the schools are closed. It is going to bring empowerment to parents on influencing their children behavior.
Chaudhary said the app aims at creating a community where parents direct conversations at homes and know what is going on with their kids at schools thereby enhancing their development and learning. The teachers use the app to communicate to the parents about their children by use of photos or videos.
ClassDojo is facing competition from other companies that have developed such apps like Remind, FreshGrade, Nearpod, and Kickboard. Unlike most ups, ClassDojo is not going generate revenue from user’s data.The founders said they are going to make revenue only through the development of premium qualities and content that users will be charged to use.
ClassDojo has new investors like GSV, Reach Capital and SignalFire. Hemant Taneja, the General Catalyst Managing Director, sees a connection between ClassDojo’s growth and the expansion of social networks like Facebook.
The app is also planning to develop transactional features to enhance payment via phone.
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