In recent years, music streaming is becoming a lucrative business venture that is reaping in millions for companies involved. Although Tidal has been on the bottom of the list, Executive Desiree Perez is doing her best to transform the company. In fact, she has pointed out severally that Tidal is a company that is here to stay.
Since its inception, Tidal has experienced numerous setbacks such as the stepping down of executives on several occasions. However, Jay-Z has continuously displayed a commitment to see his investment sail through to successful heights. Through the assistance of Desiree Perez, he has witnessed Tidal climb the success ladder through increased new membership and popularity among music enthusiasts. Click on pagesix.com for additional articles.
As a trusted associate of Jay-Z, Desiree Perez has played a remarkable role in the close of several multi-million dollar deals. More related article on businessinsider.in. Thanks to her, Jay-Z has had a smooth transition from other businesses and rap music to creating a popular and successful music streaming company. Although Desiree is primarily involved in Roc Nation and Tidal’s operations, she also runs her own business.
Tidal has gained popularity in recent times, especially after attaining some album exclusives from famous co-owners like Kanye West, T.I and Beyonce. Kanye West’s release of The Life of Pablo album has also played a tremendous role in putting Tidal on the music-streaming map.
Desiree Perez is popularly known as an executive for Roc Nation. She is widely known to be a close associate of the renowned hip-hop artist and founder of Tidal, Jay-Z. Desiree’s level of experience in managing and operating SC Enterprises runs deep. In fact, she has spent about two decades of her career in the industry. Desiree has proven to be a tough negotiator with a street reputation that surpasses that of Cookie, Empire’s character. Additionally, she is behind various remarkable
deals like the Rihanna Samsung deal and the Beyonce Formation stadium tour. Follow Dez here.
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