José Borghi Discusses the Pitfalls of Inbound Marketing

The old saying “advertising is the heart and soul of business” can now be supplemented with: “content is the heart and soul of business.” Every day, more companies are becoming adept at content marketing and are rapidly adopting inbound marketing. New Brazilian advertising entrepreneurs are expecting quick results using this marketing strategy, as if the strategy itself is the only solution to their problems. First we need to clarify the difference between content marketing and inbound marketing.

According to José Borghi, CEO of Mullen Lowe Brazil, inbound marketing is a strategy to attract users by delivering content to help solve their problems, ie, delivering relevant content. It is through this strategy that a brand gains authority in the market and customer trust. In turn, content marketing is a part of this process with the production of relevant material.

If everything goes well, the customer will make a purchase. The main problem here is coming up with an effective marketing strategy. Excited about the novelty and the possibility of getting more customers, many companies end up making a strategy that is poorly planned and done in a hurry.

Some of the common pitfalls of inexperienced marketers are:

Trying too hard to look smart. “It is obvious that a company that produces unique and intelligent content on their website will make their brand look good,” says José Borghi. “But in content marketing strategy, it is not enough. There needs to be a plan that goes far beyond an interesting content. We need SEO optimization, consumer research studies, etc. If an ad agency only relies on attractive to grow their brand, then they will only end up disappointed.” says the President of Mullen Lowe Brazil.

Be useful. In fact, this is one of the main pillars of content marketing and advertising. What you really need to ask is: for whom are you writing for? It is useless to point out the benefits of your product is none of your points are even related to your customer.

“Today’s consumer is well informed before making a purchase. What companies need to provide is factual information, not buzzwords,” emphasizes the CEO of Lowe Mullen Brazil.

Be present. Social media es now dominating online marketing and your company should not be left out. You need to know what interests you customers and engage with them daily. You need to really participate and respond directly to your customers.

Preserving The Sanctity Of Marriage With Patty Rocklage

Patty Rocklage is really good as a marriage counselor. People who seek her for advice will most likely be presented with solutions to certain problems. They will also learn to be proactive about potential issues that could tear the marriage apart. There are a lot of potential issues that could lead to infidelity if one is not careful. Even the most loyal partner can be vulnerable to a lapse in judgment when it comes to marriage. This is one of the reasons that marriage counseling is very important. It helps with communication and allows a safe and secure environment to handle any feelings that could bring forth problems within the marriage.


Patty Rocklage herself is married to Scott Rocklage. They have had a long marriage which shows that they have managed to work through all of their problems. Patty is able to take her experience and wisdom that she has gained throughout the marriage and put them to work as she meets and counsels other couples. She is able to listen to the couples as they share their concerns with her. After listening carefully, she is then able to help them come to a resolution that will make their marriage a lot stronger.


While Patty and Scott have resolved every major issue that could’ve destroyed their marriage and prevented other issues, Patty understands that what works for them may not work for other couples. This is one of the reasons that she listens to her clients. Once they have put everything out on the table, she then gives them options on how they can deal with the issues. She also offers suggestions on what they can do in order to improve on their relationships. After all, just because there is no current issue in the relationship does not mean that it can’t improve. There are certain activities that one can do in order to make marriages even stronger.




The Rising Name of Scott Rocklage in Healthcare Management

Financial stability is a fundamental principle towards a successful career growth. It has become a necessity for many people across the world to seek financial positions by investing in different types of ventures. There are different types of ventures people can invest in depending on the availability of capital. As such, professional personalities have taken key interest in establishing businesses that have grown gradually to reach international standards. Scott Rocklage has been in the healthcare industry for a long time and has mastered the art of succeeding by employing his vast skills. He has over 2oyears experience in the healthcare management. He has also diversified his expertise to invest in other lucrative ventures that have made him to remain at a float in the investment field. In 2003, Scott Rocklage joined the 5AM Ventures as a partner and later contributed towards the expansion of the company which earned him promotion. In 2004, he became a managing partner in 5AM Venture and spearheaded the development of New Drug Application that where analyzed and tested by the FDA.

His immense contributions have been recognized by many organizations across the world who view him as the king maker. He has received recognition from renowned organizations that have continued to approach him for services. He has also contributed in the growth and development of other companies prior to joining the 5AM Ventures. His success in good leadership and structural management has earned him many awards in the industry. Previously he served as the Chairman and CEO of Cubist Pharmaceuticals. This is a company that contributed in the manufacturing of modern drugs that have been used in combating different types of chronic diseases. He currently sits on board of management of many companies where he has contributed towards their success by the good leadership qualities he portrays.

Scott Rocklage has been involved in publication of over 100 healthcare journals. This has earned him prominence in the media industry and communication field. Through the journals, he has been able to educate the public on the steps to undertake to ensure a successful healthcare system. As such, he is a celebrated icon in the world of healthcare management.

QNet And The Direct Selling Of Products

When it comes to business, one of the best ways to make income is through direct selling. According to QBuzz, this is one of the reasons that Vijay Eswaran has decided to make it one of QI Groups business lines. The direct selling line is also known as QNET.

QNET sells a lot of products. There is one interesting factor behind the products that are being sold. It is that these products are designed to help improve lives. While QNET does have financial goals in mind, the more important goal is to make it easier for people to live very fulfilling lives.

QNET also opens the door for other people to participate in direct selling opportunities that it has for them. These opportunities are especially offered to people that are working hard at making positive changes to their lives. With QNET, the QI Group is showing that it has a love for people that goes far beyond business. Learn more about more Vijay Eswaran:

When it comes to building a company, one of the most important things to do is make sure that the company is in line with the owner’s beliefs and values. The worst thing one can do is go against everything he believes in for money.

With direct selling, all one has to do is set up a website and promote the products so that customers will want to buy them. Vijay is very generous when it comes to philanthropy.

With a company that is based on philanthropy, he is not only going to change the lives of others, but he is also going to offer people the chance to change their own lives so that they will be able to enjoy some of the benefits that they could enjoy as entrepreneurs. If one can achieve freedom as entrepreneurs, then they achieve one of the greatest goals.

Celebrating the Inseparable Union between Technology and Fashion

The world is gradually appreciating the need to assemble all manner of musical instruments in celebration of the growing inseparable union between technology and fashion. Initiating only a handful of people took note of this union. Some of them have amass great wealth with that simple understanding. A good example of such peculiar individuals is Chris Burch.


To say Mr Burch is smart will be an understatement. He is simple a born entrepreneur. Here is a man that started experiencing business success in his teens while in college. He became a millionaire entrepreneur before leaving college. His millions were not through inheritance, they were the reward for his unusual entrepreneurial prowess.


Whatever Mr Burch venture into, the industry notwithstanding, he turns out a monumental success. In fashion, he excelled; in technology, he stood out; in real estate, he set the pace. The company he currently manages, Burch Creative Capital, remain a wonder to many as it command an intimidating brand of portfolio.


The union between technology and fashion is an evolving one, always improving by the day. For instance, music lovers in the 70s moved from one place to another with their boom boxes conveying great tunes and stations. The music world has to wait some two decades after to witness the invention of the Walkman, more fashionable and sophisticated to the boom box. The personal music experience the new invention provided endeared it immeasurably. Before the turn of the century, something better than the Walkman surfaced, the iPod. This trend of something better replacing the previous has never stop, which is something worth celebrating.


Almost any fashion conscious person today knows the immeasurable good technology is adding to the world of fashion. In fact, some people have gone to the extend of saying that there can be no higher standard of innovation and functionality in fashion without the inputs of technology. Anouk Wipprecht, a renowned Dutch fashion designer, could not agree less when she made this statement:”technology is like a playground, a place of experiment, and as you dive deeper and deeper into the technology and systems, it rewards you with endless possibilities.”


Fashion keeps widening its scope in recent times with the help of technology. Much emphasis is now placed on protecting users of fashion products. The case of airbag for cyclists readily comes to mind. Although this new product can be likened to a helmet in many ways,yet it provides a superior visibility of the surroundings when worn and closed.


It looks strange but it is real; fashion and technology can now be combined to produce kinetic energy. To achieve this feat, experts exploited the fact that movement can be converted to electrical energy. We now have cloths designed in ways that capture kinetic energy to power mp3, watch and other appliances.


The list of unbelievable feats achieved so far by reason of the union of technology and fashion seems inexhaustible and many more are on the way. Definitely, the world is better for this union, and it is something to be celebrated.


Trump Greets Dubai Developer Hussain Sajwani on New Year’s

At Donald Trump’s massive 2017 New Year’s Eve party, one VIP guest was specifically introduced during his opening speech, his business associate and fellow real estate developer Hussain Sajwani. Trump gave the Dubai mogul, who got his start catering meals for American military personnel during the Iraq War, and his family a brief shout out, calling them “the most beautiful people.”


Trump and Hussain Sajwani partnered up on Dubai’s Akoya golf course. According to Sajwani, his interest in working with Trump was strictly business, adding that he stays out of politics and thinks that the Trump Organization is the authority on golf courses. A second Trump International golf course in Dubai is in the works, also a joint venture between Trump International and DAMAC, Hussain Sajwani’s company. The new course will feature Bugatti-branded villas, with each apartment will including a space near the living room for owners to showcase their Bugatti. Hussain Sajwani is reportedly interested in continuing his business relationship with Trump, although Trump has declined the offer.


Sajwani’s company, DAMAC Properties, was the first Middle Eastern corporation listed on the London Stock Exchange, raising $500 million in global depository receipts. Since Hussain Sajwani founded the company in 2002, DAMAC Properties wa has become one of the most important developers in Dubai, with countless high-profile commercial, leisure, residential projects all over the Gulf region and the world. Over the last fifteen years, the firm has cemented its reputation in Dubai and expanded throughout the Middle East into North Africa, Jordan, Lebanon, Qatar and Saudi Arabia.


It remains to be seen whether Hussain Sajwani and DAMAC will continue launch additional projects with the Trump Organization and Trump International now that Trump is president. One thing is for certain, though, DAMAC will continue to be the United Arab Emirate’s leading real estate development firm under Sajwani’s leadership.







Hussain Sajwani, the Man Behind DAMAC Group

DAMAC Group is one of the largest business groups of Dubai. The group is also operating in twenty other countries. Hussain Sajwani is the Chief Executive Officer, Chairman, and Founder of DAMAC Group. With three decades of experience, Sajwani has become an entrepreneur of international fame. He knows everything related to the development of property business which includes marketing, sales, legal issues, finance, and administration. The success of DAMAC Group is based on these factors. Currently, the group is working huge projects in big cities like Dubai, London, Abu Dhabi, Doha, Amman, Beirut, Jeddah, and Riyadh. When it comes to global equity and capital markets, Hussain Sajwani is considered a successful businessman and investor. He enjoys a good portfolio in many regional and international markets.

Due to his successful career, Sajwani is a member of Board of Directors of various organization. They include Majan University College in Muscat, JUNO Online in New York, Emirates Takaful Company in Abu Dhabi, and Al Ahlia Insurance in Bahrain. Sajwani is regarded as the pioneer of the expansion of Dubai’s property market. In the 1990s, a great number of people were coming to UAE for business and trade. He realized there was a shortage of hotels to accommodate them. Therefore, he built various hotels for this purpose. After realizing the opportunity, he founded the DAMAC Properties in 2002. Today, the largest property development company in the Middle East is DAMAC Group. Over two thousand people work in the company, and it is a successful name on Dubai Stock Market.

American President Donald Trump and Husain Sajwani are business partners. Trump Organization and DAMAC Group are working on various deals. Their major project includes Trump International Golf Club. The luxury villas at the club were quickly sold raising a revenue of two billion dollars. According to Sajwani, Trump’s presidency is not going to affect their terms as Trump’s children are deeply involved. At Mar-a-Lago, Sajwani and Trump celebrated New Year’s Eve together. Sajwani is also a philanthropist. He donates a huge amount of money for providing clothing to underprivileged children in the world. More than fifty thousand children benefitted from Sajwani’s donations.

Equities First Holdings Sees Growing Demand for Stock Loans as Tight Credit Markets Make Borrowing Tougher

Equities First Holdings is one of the best solutions to financial needs during an economic crisis. For this reason, the company has received numerous awards as the best financial option during the harsh economic crisis. During a financial crisis, the market fluctuation is always inevitable. However, the stock-based loans always work to provide a hedge between the loan and the problem to meet your needs in a prominent manner in the industry. For the stock-based loans, you are required to use the loan for three years. Al Christy, the Founder and CEO of Equities First Holdings, always looks as six screens in his office to monitor the performance of the stocks used as collateral in the company to secure fast working capital.

Equities First Holdings has always worked to determine better business bureau. If you are in need of fast working capital during the financial crisis, never hesitate to look for help from Equities First Holdings. Because the company has been voted as one of the most prominent business entities in a fast-moving environment, you might consider testing their services. During a harsh economic crisis, banks and other credit companies have their loan qualification criteria tightened. As a matter of fact, the company always endeavors to get better results through the issuance of fast working capital. Equities First Holdings always keeps a close eye on the performance of stocks. For this reason, you will be given qualification criteria to develop fast working capabilities in a manner that is unprecedented in the industry.

For those who do not qualify for the credit-based loans, you might consider the services offered by Equities First Holdings as one of the most trusted companies offering these services. For this reason, people will endeavor to get better results through their fast working capital. Stock-based loans are non-recourse featured.

The Life and Career of Bruce Levenson

The former ownership of the Atlanta Hawks Basketball and Entertainment Limited Liability Company and the NBA franchise has recently filed a lawsuit that is against the New Hampshire Insurance Company, for the breach of contact that involved the settlement of claims that were made by Danny Ferry, who is the former general manager. The former ownership group of the Hawks, the AHBE, has included a control partner, Bruce Levenson. According to ESPN, the Hawks current ownership group led by the principle owner Tony Ressler is not involved in the lawsuit. The lawsuit was filed on September 13th in the Superior Court of Fulton County against the insurance company, that was also described as the AIG, the civil action is for insurance bad faith and breach of contract. AHBE has claimed that it was insured under a policy that covered certain losses in relation to employment practices, this including but not limited to, certain acts like Workplace Torts and Wrongful Termination. According to the court documents, AHBE has given notice to the AIG as of April 2, 2015, that claimed to have been asserted by the Ferry that believed that it was covered. Time reports that the Hawks and Ferry ownership had reached it’s undisclosed buyout agreement on June 22 of 2015. In addition to the charges of the lawsuit, the lawsuit is also seeking an additional 20 percent penalty as a result of attorney’s costs and fees and unpaid loss.

Bruce Levenson is Partner and Co-Founder at the United Communications Group. Levenson is also the owner of the Alanta Spirit. He co-founded the UCG in 1977 along with Ed Peskowitz. Prior to the founding of UCG, Levenson had written for Observer Publishing and Washington Star and he has been a director for TechTarget Inc. since February of 2015. Levenson has also served on the board of directors for the Newsletter and the Electronic Publishers Association. He has been the president for the “I Have a Dream Foundation” in Washington and has been involved in many philanthropic endeavors. Levenson holds a bachelor of arts degree from Washington University, and his J.D. from the American University.


OSI Group Purchases A Stake In Baho Foods

OSI Group has acquired a controlling Stake in Baho Food. This is another milestone in the company’s growth plan that includes purchasing other companies in the food industry. The acquisition of Baho Food, a private Dutch company, will enable OSI Group to engage in the business of processing meat products for retail and service industries. Baho processes different types of foods.

The private company has active operation in the Netherlands and Germany. The corporation operates in these countries through its subsidiary plants that include Genderland Frischwaren, Bakx Foods, Henri van de Bilt, Q Smart Life, and Vital Convenience. Each of these entities is independent. This way, they are able to enhance their market dominance and expansion strategies. Baho sells convenience foods, snacks, and a range of deli meats to at least 18 European countries. The firm has been in operation for over 60 years.

Like OSI Group on Facebook and LinkedIn

According to David G. McDonald, OSI group’s president and CEO, the acquisition of Baho Foods will enable the group to enjoy a broader presence in Europe. The Aurora-based executive believes that Baho Food’s brands and products complement the merchandise already offered by OSI Group. They will also help the group to satisfy the ever-evolving needs of its clients.

The acquisition will not affect Baho Food’s management team. John Blaver will remain the head of the company. The managing director will be in charge of the company’s staff and operations. He will now report to OSI’s leadership. The corporation between him and the leaders is expected to enhance the combined goal for the two companies.

Speaking during the event, Blaver said that he was pleased to become part of OSI Group. He noted that the group has been able to create an outstanding relation with its suppliers and customers. He posited that strengths of the two companies would help establish a stronger force that will result in increased customer base and profitability margins. The partnership will ensure that both companies continue to grow and realize their goals.

Last June OSI group announced that it had acquired Tyson Foods, which is located in Chicago. It is expected that OSI group will continue acquiring other food companies as it strives to establish market dominance.

More information at