Streaming services have gained traction to become the go-to entertainment platforms. Tidal is an entertainment service co-owned by musicians providing subscription based high fidelity music, live performances, events, and tickets through an online streaming platform and mobile app.
Desiree Perez, the Roc Nation executive, tasked with reviving Tidal, is taking no hostages in the battle to reclaim its rightful title. Tidal has faced a few challenges on its way to the current success, notably an exodus of its top management. Jay-Z, co-owner and founder of the firm, refused to stand and watch it fall through the cracks.
Desiree has her eyes set on increasing membership and creating a sustainable brand strategy to take Tidal into the future. She has considerable marketing experience and brings in a rich history of negotiating lucrative contracts for Roc Nation, an entertainment and sports agency also co-owned by Jay-Z.
Her business savvy and street flair are viewed as a guarantee that the online streaming brand will be wildly successful. She is already looking to rig in some big contracts, which will change the playing field for the online streaming venture. For additional updates from Dez, click on crunchbase.com. In addition, individual subscriptions are on the rise.
Co-owner artists are rallying around the brand bringing in exclusive offerings on the service. According to templeofthecave.com, Desiree is no stranger to creating success with celebrities having helped artists such as Beyoncé and Rihanna ink lucrative partnerships. It’s a family affair with Desiree’s husband Juan Perez heading Roc Nation.
Tidal is putting up a spirited effort to capture a piece of the pie held by the big players in the game, namely Spotify and Apple. It is targeting more youthful audiences with emerging trends, events and new releases instead of pushing existing cuts. Will her no-frills approach be the saving stroke to turn Tidal into a profitable premium streaming service of the future? We will have to wait to get an answer. More on of the subject on billboard.com.
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